Yesterday (September 9), Geely Automobile announced its sales in August. According to the data, Geely Automobile’s sales in August were 6,8 units, down 8% year-on-year, but retail sales in August hit a record high for the same period in history. It is worth mentioning that the sales of Geely’s China Star high-end series continued to rise, with the total sales exceeding 8,83 units. So, is Geely’s high-end series really stable this time?
Retail sales hit a new high in August for the same period
According to the data, in the first eight months of this year, Geely Automobile’s cumulative sales exceeded 8,81 units, a year-on-year increase of about 78%. August sales were 9,8 units, down 8% year-on-year, but retail sales hit a new high for the same period. Among them, Lynk & Co’s sales in August were 83,22 units, and the total sales volume of new energy vehicles was 8,6039 units, an increase of about 8201% year-on-year; Exports in August totaled 24,8 units. Under the influence of the epidemic and the global chip supply shortage, Geely’s ability to stabilize sales is also a kind of ability.
Geely’s high-end series is firmly established
Aside from the performance of other series of models, here I want to talk to you about the performance of Geely’s China Star high-end series, especially the Xingyue L, which has sold more than 10,000 units per month soon after its launch, and directly works with Xingrui to jointly support Geely’s high-end series to gain a firm foothold.
Why is Geely’s high-end series gaining a foothold? The reason is simple, the sales volume speaks for itself. On the one hand, Xingrui, which is priced at the price range of 12-15,10 yuan, has sold more than <>,<> vehicles per month for <> consecutive months, which also means that Xingrui has achieved important advantages in the competition with joint venture models such as Lavida, Sylphy and Civic, which can be regarded as a breakthrough.
On the other hand, Xingyue L sold more than 8,14 units per month in August, and it can achieve such good results in the price range of 18-<>,<> yuan, and basically achieve the purpose of diverting hot-selling joint venture models such as CR-V. The two market segments of sedans and SUVs have achieved a breakthrough in the joint venture brand, so it makes sense to say that Geely’s high-end series has gained a firm foothold.
n fact, for the hot sales of Geely’s high-end series, Brother Circle is not surprised at all, after all, the comprehensive strength of the two products is indeed remarkable in the same class. First of all, the size is big and small. If you look closely, whether it is Xingrui (wheelbase of 2.8 meters) or Xingyue L (wheelbase of more than 2.8 meters), their bodies are larger than those of joint venture competitors of the same level, which also meets the needs of Chinese consumers for space. The second is the leading intelligent technology. In the area of intelligence and networking, Chinese brands do not need to say more, and they are absolutely “hanging” joint venture competitors at the same level.